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AI Content Lead

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AI Content Lead

About the Role

We are hiring a single high-performance individual to take full ownership of content production across the business using AI. This role is not about writing content manually. It is about building systems that produce content at scale. Your mission is simple: deliver all content, in all languages, for all teams: faster, cheaper, and better than a traditional content team.

You will work primarily with Product but also support Acquisition and CRM. You are expected to operate with speed, autonomy, and accountability.

 Responsibilities:

Build the AI Content Engine:

  • AI Translator tool: Multilingual translator
  • Sport Tips writer: Football fixtures pre-processed articles
  • Content Writer: Managing agentic Jira and Figma workflows to automate data-backed, design-aware product content.
  • Design and own AI-driven workflows for all content needs
  • Turn briefs into scalable systems (not one-off outputs)
  • One agent in Cluster, called through API
  • Create reusable prompt frameworks and templates
  • Prompt library management
  • Continuously improve speed, cost, and quality

Deliver High-Volume, High-Quality Content:

  • Product content (UX copy, features, flows) – primary focus
  • Acquisition content (landing pages, SEO, ads)
  • CRM content (emails, push, campaigns)
  • You should be able to handle requests without bottlenecks.

Multilingual at Scale

  • Generate and localize content across multiple markets using AI
  • AI Translator tool: Multilingual translator
  • Ensure quality, consistency, and compliance in each language
  • Creation of compliance bot and multi-data sources management
  • Build processes that remove the need for external translators

Own Quality & Compliance

Ensure all output is:

  • On-brand
  • Accurate
  • Conversion-focused
  • Compliant (regulated markets)
  • Implement fast, scalable QA processes

Work Directly with Stakeholders

  • Translate vague or incomplete briefs into structured outputs
  • Push back when needed, you own the outcome, not just execution
  • Operate with minimal supervision

requirements:

    • Proficiency in both written and spoken English.

      AI & Automation First

      • Strong hands-on experience with AI tools (ChatGPT, Claude, agents, etc.)
      • Advanced prompt engineering skills
      • Ability to structure inputs to reliably control outputs
      • Experience building repeatable content workflows
      • API Management skills

      Content Mastery

      • Excellent writing/editing skills in English
      • Strong understanding of:
      • UX writing
      • Conversion copy
      • SEO/AEO fundamentals
      • Transcreation
      • Ability to adapt tone across products, markets, and audiences

      Operational Thinking:

      • You think in systems, not tasks.
      • You optimize for speed and scale
      • You can manage high volumes without quality dropping

      Multilingual & Localization:

      • Experience producing or managing multilingual content
      • Strong judgment on localization vs translation
      • Ability to QA AI outputs across languages

      Nice to Have (But Valuable):

      • iGaming or regulated market experience
      • Experience replacing or restructuring workflows
      • Familiarity with CMS tools or product environments
      • Experience working directly with Product teams

      What You Will Own

      • 100% of content output across the company
      • Replacing manual workflows with AI-driven systems
      • Delivering multilingual content at scale
      • Building a repeatable, efficient content engine

Why You’ll Love Working with Us:

  • Be part of a forward-thinking company in the online casino and sports betting industry.
  • Be part of a team of dedicated professionals in a supportive, growth-oriented environment.
  • Work on exciting projects that challenge your skills and help you grow.
  • Competitive salary and yearly performance bonus.
  • Attractive benefits, including meal tickets, coffee, pie corner and fresh fruit.
  • 7card membership as part of our comprehensive wellbeing program.
  • Welcome packs, trial period gifts, and special event surprises.
  • Private health insurance for peace of mind.
  • Transportation reimbursement for work-from-office days.
  • Fun social activities like pizza days, lunch meetings, and themed parties.
  • Team-building events and sports activities to foster a great working environment.
  • Training and development programs to support your professional growth.
  • Plus, many other exciting perks!

Despre noi

This role is outsourced by REI for our partner, NetBet Romania.

Pioneering the digital entertainment space since 2016, R.E.I Development Services stands as a testament to innovation and commitment to excellence. We partner with leading online casino and sports betting platforms (BetFirst, Casino777, NetBet), delivering unparalleled customer service and cutting-edge software and game development. Our global network offers an extraordinary platform for collaboration and communication, sparking innovation and growth.

At our company, we’re more than just a team – we’re a community. Come be a part of our success story!

Apply today to embark on a rewarding career journey where every day is a new learning experience.

Growth, Recognition & Opportunities

Benefits that Elevate Your Career

  • Private medical insurance
  • Free transportation for office workers
  • A motivating salary
  • Performance bonus
  • Training and development programs
  • Meal vouchers
  • Welcome and birthday gifts
  • Special anniversary and holiday gifts
  • Lunch meetings
  • Holiday parties
  • Team buildings
  • Challenging projects
  • Growth opportunities
  • Autonomy
  • Job stability
  • Recognition and rewards

Apply today

    Your Resume* (PDF)

    Your Cover Letter* (PDF)