Responsibilities:

• Develop and implement the SEO strategy for NetBet Romania, aligned with the company’s acquisition and business objectives.

• Monitor organic traffic, keyword rankings, visibility, conversions and other relevant SEO KPIs.

• Conduct keyword research and identify opportunities across Casino, Sports Betting, promotional and informational content.

• Optimise existing landing pages, category pages, promotional pages and editorial content.

• Prepare SEO content briefs based on search intent, competitor analysis, keyword data and user needs.

• Coordinate the creation, optimisation and publication of SEO content in Romanian.

• Perform regular technical SEO audits and work closely with Development and Product teams to implement recommendations.

• Identify and monitor issues related to crawling, indexing, internal linking, redirects, canonicals, structured data, page speed and Core Web Vitals.

• Support website migrations, releases and new page launches from an SEO perspective.

• Analyse competitors and market trends to identify organic growth opportunities.

• Develop and monitor internal and external linking strategies.

• Collaborate with Digital PR and external partners on link-building and authority-building initiatives.

• Ensure that SEO recommendations comply with local gambling regulations, responsible gaming requirements and brand guidelines.

• Create regular SEO performance reports, providing clear insights, conclusions and actionable recommendations.

• Maintain and prioritise the SEO roadmap and related development tickets.

• Stay informed about Google algorithm updates, emerging search trends and developments in AI-driven search.